Google, the premier search engine company is reportedly one of the most tight-lipped companies around.  “The Internet giant’s business model sounds simple,” according to today’s Los Angeles Times.  “It attracts audiences through search and other Web services, displays targeted ads and charges marketers only when their ads are clicked on.”

The keys to the Internet kingdom, however, are a bit more complex.  Google relies on “imponderably complex mathematical formulas, a sophisticated accounting system, an aloof corporate culture and a growth strategy secret to all but the upper echelon of the company,” says the Times.

Sounds like Google has mastered the legal significance of confidentiality and leveraged that knowledge to protect it business model.  It joins the ranks of Coca Cola and Kentucky Fried Chicken for keeping the family jewels safe.  They earn an A+ in my book for implementing legal literacy strategically.

Way to go!

This entry was posted on Monday, May 22nd, 2006 at 8:44 pm and is filed under Knowledge Management, Decision Making, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.