Aggressive comparison advertising is on the rise.  Just last week, for example, Sara Lee sued Oscar Mayer over a hotdog ad that implied a certain type of Oscar Mayer frank beat the entire Ball Park Frank product line in a national taste test. 

With everyone fighting tooth and nail for customers and market share, I thought I’d pass along a good article from Advertising Age that includes 5 tips at the very end for how to avoid getting sued or alienating consumers when engaging in comparative advertising. 

It’s called “The Gloves Are Off: More Marketers Opt for Attack Ads,” by Emily Bryson York.  You can read it by clicking here.  I highly recommend it.

Tags: Advertising Age, aggressive comparison ads, comparative advertising

This entry was posted on Thursday, May 28th, 2009 at 6:44 pm and is filed under Business Blind Spots, Costs, Ethics, Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.